Nae Danger – local businessman hopes to cash-in on growing energy drink market
A CREATIVE company director is hoping that a cheekily-named energy drink he dreamed up could soon become a household name.
Entrepreneur Ross Gourlay (50) first came up with the idea for ‘Nae Danger’ while joking with friends.
But he soon realised it could be a Scottish brand to compete with market leaders in the lucrative energy drinks sector.
Nae Danger was launched last year, complete with the tagline ‘aye . . .ye cannae whack it’.
The caffeinated drink has already sold over 500,000 cans through a network of independent retailers.
Ross, from Bishopbriggs, used experience gained from his day job as managing director of a food and drink wholesaler to successfully market the product, which comes in a variety of flavours, including blue raspberry and red blueberry.
Now his hard work has paid further dividends with Spar Scotland agreeing to stock the eye-opening beverage.
Ross said: “Before creating Nae Danger I had no intentions of creating a Scottish energy drink.
“It was only after talking with friends and having a laugh about the name that I began to see the real potential that a product such as this could have on the retail market.
“Securing this deal with Spar is a major coup for us as a brand and comes just after selling half-a-million cans in a few short months.
“Hopefully this will allow us to really break into the energy drink market and prove that there is real demand for a Scottish drink such as this.”
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Sunday 19 May 2013
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