The official Route 57 electric car will be hitting the road and heading through 57 must-see destinations across England, Wales, Scotland and Ireland.
The road trip runs which starts on April 6 and continues up until April 26, starts in Plymouth and ends in Galway, visiting villages, towns, and cities along the way.
Route 57 was designed as the UK and Ireland’s answer to US Route 66, by Jurys Inn Hotels who are supplying accommodation along the way, to the driver, motoring journalist Jess Shanahan.
Jess will be doing the road trip in a KIA Soul EV supplied by electric car leasing company DriveElectric, and stopping at charging stations along the route, mapped out by ZapMap.
As well as promoting local tourism, the campaigns use of an electric vehicle (EV) seeks to challenge common myths around electric cars.
A recent survey by the AA shows that the range of an EV is one of the top reasons why people are not buying electric cars.
A poll responded to by over 27,000 AA members found only one in eleven AA members buying a car in the next three years would consider going electric or hybrid.
The Route 57 campaign will show that these perceptions do not match reality with todays green car technology, and that an electric car can drive more than 2580 miles across four countries.
The EV and Jess arrives in Scotland stopping off at Edinburgh’s Jurys Inn on Saturday, April 16, the following day it will be in Perth, Dundee, Stonehaven and Aberdeen.
On April 19, it travels to the Cairngorms and Inverness before heading down past Loch Ness on Wednesday, April 20 passing Forth Augustus and Fort William.
On April 21, it reaches Loch Lomond and Glasgow before heading over to Ireland.
Jess will be posting updates on the Route 57 website: www.route57.org.uk along with Twitter, Facebook, and Instagram– and taking driving music suggestions through the Twitter hashtag #route57, or adding them directly to the Route 57 Spotify playlist.