A poultry business has taken on five new full-time staff after landing a contract with a global discount supermarket chain.
Barraston Poultry, based in Torrance, has increased turnover by 60 per cent by securing the business to supply chickens to Aldi.
While Barraston already had success supplying ethnic Chinese and halal meat markets, managers Alan and Kenny Gilchrist wanted to expand the family business to increase volume and profitability.
They decided to focus on targeting customers who focus on Scottish provenance and high quality.
Using funding from the Scottish Government and Scottish Enterprise, delivered by the Scottish Agricultural Organisation Society’s ‘Market Driven Supply Chain’ project, they set up a joint venture with a Kincardineshire farmer to supply around 2,500 free range birds to Scottish Aldi stores every week under the store’s ‘Nature’s Glen’ branding, alongside a further 2,000 to Campbell’s Prime Meats.
Funding also helped install new infrastructure and processing equipment at the abattoir.
The new business created is valued at around £1million, the company now employing a total of 14 people.
Kenny Gilchrist said, “The help that the company has had from SAOS, Scottish Enterprise and the Market Driven Supply Chain project has been fantastic.
“The results speak for themselves with increased turnover and new customers like Aldi and Campbell’s Prime Meats.
“The chance to help our employees into full-time jobs and recruit further staff is really positive.”
Cabinet Secretary for Rural Affairs, Food and the Environment Richard Lochhead said: “I’m delighted that Scottish Government funding, alongside the expertise from the Market Driven Supply Chain, has helped Barraston to secure this new business.
“Identifying new routes to markets for our chicken growers remains a key element of our Poultry Plan.
“The company’s commitment to supporting Scottish provenance, local suppliers and local staff is welcome and is clearly delivering positive returns in sales and jobs.”