Lynx and Marmite have teamed up for a new fragrance - here's what it smells like, and how to get it

Monday, 29th June 2020, 8:31 am
Updated Monday, 29th June 2020, 8:53 am
(Photos: Shutterstock)
(Photos: Shutterstock)

One is a divisive foodstuff that lives by its "You either love it or hate it" slogan, the other an equally polarising brand of body fragrances often associated with the desperate stench of teenage boys.

But now Marmite and Lynx have collaborated on a new aroma that's sure to ignite furious debate.

Lynx Africa and Marmite are perhaps two things most right-thinking people would never have thought to combine, but unprecedented times call for unprecedented scents.

It appears we nwo have an odour ripe for the social-distancing age.

What does it smell of?

The new 'flavour' has been created "for all the lovers", according to Lynx Brand Manager Jamie Brooks, who described Lynx Africa & Marmite as the combination of "two iconic legends that have shaped dating and breakfast culture across the nation."

With the controversial nature of "the spread" (we're not sure if they mean the pungent yeast extract or Covid-19), Lynx Africa & Marmite might also "help in keeping the haters at arm’s length.”

The perfume itself is said to contain "aromatic notes of lavandin, white moss, and green herbs, along with woody profiles of creamy sandalwood and cedarwood –  unexpectedly met with a slightly salty punch of Marmite."

Where and when can I get it?

(Image: Unilever)

Lynx Africa & Marmite will be available as both a deodorant and body wash.

The 150ml Body Spray will retail at £3.65, while the 250ml Body Wash will set you back £2.84.

Most UK leading supermarkets and drug stores will stock the products from 1 July.

Hang on, wasn't there a Marmite shortage?

Though its combination with Lynx may cause even the staunchest Marmite loved to turn their noses up, it may be the only chance they've had to lock nostrils on its distinctive smell in recent weeks.

That's because in the UK, Marmite has proven particularly tricky to get hold of thanks to the coronavirus crisis.

Unilever, which owns the brand, said in early June that it had temporarily stopped producing all pack sizes of the product other than its small 250g jar.

The brand confirmed the news on social media, stating that the temporary measures were due to brewer’s yeast (a key ingredient) being in short supply.

Responding to a fan keen to find one of its larger 400g squeezy jars on Twitter, Marmite said: “Due to brewers yeast being in short supply (one of the main ingredients in Marmite) supplies of Marmite have been affected.

“As a temporary measure we have stopped production of all sizes apart from our 250g size jar which is available in most major retailers.”

The brand has since announced production levels are back to normal, meaning fans should see the full range of jars back on supermarket shelves shortly, including 70g and 500g jars.